daynamaiz present professional marketing course...

Social Media Marketing Course.

A professional programme for brands, agencies, and career marketers. Strategy, paid media, creative production, and live campaign labs — Facebook, TikTok, Meta Ads, Google Ads, Photoshop, Illustrator, and video.

THE PROGRAMME

More than a course. Real-world marketing experience.

Our Social Media Marketing Course helps students develop practical digital marketing skills through structured lessons, creative projects, and industry-relevant exercises. From building a marketing strategy to creating content and understanding campaign performance, students learn the essential skills needed to succeed in today’s digital world.

01 Strategy before execution

Learn to identify target audiences, develop content strategies, understand customer behaviour, and plan effective social media campaigns.

02 Paid + organic in one room

Meta, TikTok, and Google sit next to content calendars so campaigns do not fight each other.

03 Build skills. Create your portfolio.

Apply your knowledge through practical assignments, campaign planning, content calendars, and marketing projects designed to help you demonstrate your skills and prepare for career opportunities.

FOUR TRACKS

Become a Skilled Digital Marketer

Master marketing strategy, social media, digital advertising, and content creation through practical lessons and industry-relevant projects.

Strategy

Platforms

Paid media

Production

CURRICULUM •

Learn. Practice. Grow.

Practical, industry-focused training at Daynamaiz Training Institute, Dubai, to build skills and advance your career.

Brand Strategy & Positioning

Offer, ICP, competitor map, brand voice for UAE markets. Foundations every campaign sits on.

Audience Research & Insights

Personas, social listening, Meta Audience Insights, TikTok Creative Center, search demand.

Content Strategy & Calendars

Pillars, 30-day calendars, bilingual copy, UGC briefs, and campaign vs always-on.

Facebook Organic & Business Suite

Page setup, roles, Groups, Messenger, events, and organic distribution that still works.

Instagram Growth & Commerce

Grid systems, Reels strategy, shopping tags, creator marketplace, and community ops.

TikTok Organic & Creative

Hooks, trends, series formats, Spark setup, and bilingual production for the Gulf.

Meta Ads Manager

Pixels, CAPI, campaign structure, Advantage+, retargeting, and catalogue ads.

TikTok Ads & Spark

Auction, targeting, Spark, Shop ads, and creative testing at volume.

Google Ads & YouTube

Search, PMax, Display, YouTube in-stream, conversion tracking, Quality Score.

Analytics, GA4 & Reporting

GA4, Meta reporting, Looker-style dashboards, ROAS, CAC, and client decks.

Photoshop for Social

Ad units, carousels, stories, retouch, mockups, and export specs for Meta and TikTok.

Illustrator & Brand Systems

Logos, icons, social kits, vector layouts, and campaign identity systems.

Video Editing · Premiere & CapCut

Cuts, captions, colour, sound design, vertical masters for Reels, Shorts, TikTok.

Motion, Reels & Hooks

After Effects intros, kinetic type, 3-second hooks, and ad variations at speed.

Influencer & Community

Briefs, contracts, usage rights, UGC pipelines, and community management SOPs.

PRACTICAL STUDIO

Twelve labs. Real briefs.

No slide-only weeks. Each lab ships an asset a client could run the next morning.

LAB 01 • LIVE MEDIA — META + GOOGLE

Launch a paid campaign with a real budget.

Set up targeting, allocate capital, and optimize in real-time. No simulations — actual dollars on live channels.

LAB 02 • CONTENT — NATIVE VIDEO

Short & Reel

Batch production under time constraints. Learn scripting, lighting, and fast-paced mobile storytelling.

LAB 03 • PRODUCTION — AD PACK

Build a asset ad pack.

Develop modular creative variations across ratios and formats to feed high-performance ad pipelines.

LAB 04 • CREATIVE — BRAND KIT

Design a social brand kit.

Create templates, typography guidelines, and responsive visual assets tailored for real social execution.

LAB 05 • EDITING — SHORT FORM

Cut a reel from raw footage.

Master high-retention pacing, sync audio cues, and design native caption overlays to capture attention.

LAB 06 • ANALYTICS — REPORTS

Build a client reporting deck.

Synthesize performance data into clean dashboards. Tell a compelling client-facing story that commands trust.

LABS 07 - 12 • STRATEGY PIPELINE

Master the complete growth ecosystem.

Deploy sophisticated funnel maps, brief influencers with precision, write bulletproof community SOPs, design clean A/B testing protocols, master Performance Max setups, and present your final graduation pitch.

SOFTWARE STACK

Tools you will operate.

ADS MANAGER

BUSINESS SUITE

TIKTOK

ADS MANAGER

GOOGLE

ADS & GA4

ADOBE

PHOTOSHOP

ADOBE

ILLUSTRATOR

ADOBE

PREMIERE PRO

CONTENT MAKING

BYTEDANCE

CAPCUT

CANVA

PRO WORKFLOWS

FIGMA

SOCIAL FRAMES

LOOKER

STUDIO REPORTS

WORK SAMPLES

Student studio output.

PROFESSIONAL TRAINING

Professional Skills Development

Build practical skills through industry-focused training programs designed to support career growth and professional success.

CAMPAIGN CREATIVE

Reels pack

High-engagement short-form video systems engineered for organic social reach.

DESIGN SYSTEM

Social identity

Visual frameworks that define digital presence across primary channels.

PRACTICAL LEARNING

Skills That Make a Difference

Develop real-world expertise through hands-on exercises, practical training, and career-focused learning experiences.